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Research Finds People Hooked on Foods That Are Convenient and Inexpensive

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Core Tip: “What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store ais

“What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive. I talked to more than 300 people in or formerly employed by the processed-food industry, from scientists to marketers to C.E.O.’s. Some were willing whistle-blowers, while others spoke reluctantly when presented with some of the thousands of pages of secret memos that I obtained from inside the food industry’s operations. What follows is a series of small case studies of a handful of characters whose work then, and perspective now, sheds light on how the foods are created and sold to people who, while not powerless, are extremely vulnerable to the intensity of these companies’ industrial formulations and selling campaigns.”

The Extraordinary Science of Addictive Junk Food

 
 
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