The paper range is called Crush and Favini said that its range "stands apart from the market as being the first and only range paper made with by-products from organic products replacing as much as 15% of traditional wood pulps".

The company said that it has managed to transform process residues from corn, citrus and kiwi fruits, olives, almonds, hazelnuts and coffee beans into "extraordinary paper in high fashion colours inspired by nature". According to the firm?each paper has a distinct touch due to the different types of materials used.

Crush can be used for various applications including, shopping bags, luxurious packaging and labels, according to Favini.

In a statement, it said that Crush "brings new life to residues from organic products that would normally be processed as fillers in animal food and fertilizers or simply dumped in landfill".

The firm said that Crush is FSC certified and contains 30% post-consumer recycled fibre.

Crush comes in seven colours associated with each of the seven raw materials: corn, citrus, kiwi, olive, almond, hazelnut and coffee. Favini said that there are four grammages optimised for packaging – 120, 200, 250 and 350.